Introduction
A press release format is the perfect vehicle for your company to share its latest achievements. It can also be used to highlight new products, services or events. In these media releases, you want to use active language and lists so that your audience doesn't have to read through paragraphs of text just so they can get down to business. Here are some guidelines for doing just that:
Let's start with a media release example.
You've written a great press release example, and you're ready to send it off. The first thing you need is to figure out where to send it. You could email each editor individually, but there's an easier way: use a media release distribution list (MLDL). This is a group of journalists who all receive your press releases at the same time so they can pitch stories together—and if one news organization already has an exclusive on your story, then everyone else knows about it too!
Consider putting together an MLDL today by following these steps:
Create an account on SendGrid or MailChimp (or another service) for free until now. Then log into that account with your username/email address and password information so we can link them later on down here when talking about our next step which involves creating files from scratch instead of using pre-existing ones."
This is a compelling headline.
A compelling headline is an important step in the press release template process. It's the first thing that readers see, so it must be able to catch their attention and make them want to read more. The best headlines are short and easy to read, but they should also be catchy enough that people will remember them later on when they're searching for information about your company or product.
Here are some things you should keep in mind when writing your headline:
Make sure it's relevant—The headline should tell readers exactly what type of news story you're covering here. If there isn't anything interesting going on at all (like if there haven't been any changes recently), then don't use this section! You'll just end up annoying people who are looking for something cool happening around town instead of actual news articles themselves.* Don't exaggerate—You might think it would be fun or funny having someone get stuck inside an elevator shaft while riding a roller coaster after eating too much pizza at lunchtime during school hours; however, most people won’t find this amusing at all because such an event would never happen.* Keep things simple yet professional-looking - Avoid puns unless they're specifically relevant within this topic area.* Keep things short!
The first paragraph of a news release should be short and to the point.
The first paragraph of a news release should be short and to the point.
The first paragraph of a press release sample should be interesting, engaging, informative and entertaining. The goal is to get your reader interested in reading more about what you have written about. This can be achieved by using an engaging opening sentence that grabs their attention immediately as well as conveying information quickly without boring them with too much detail or too many facts that they cannot relate back to something else relevant happening at the same time (such as when someone wins a prize).
This media release example has strong quotes, too.
In this media release example, you can see that we use quotes to add color to our release. We do this by saying something like: "According to [the source], 'X' will happen."
We also use quotes in the form of questions that help set the tone for what is being said in the story and establish credibility with our readers. For example: "Shouldn't we be asking more questions about why this happened?"
Finally, we also use quotes from authoritative sources (like government officials) who have authority on a subject matter so that it doesn't seem like an opinion piece written by someone who has no knowledge about what they're talking about.
The second paragraph always dives into the core details.
The second paragraph is always where you dive into the most important details of your product or service. It should contain all of the most essential information, including:
A brief description of what the reader will get out of reading this media release example game
An explanation as to why this product or service is relevant for them (and why they should buy it)
A hard-hitting third paragraph is a must.
The third paragraph is where you make the most of your marketing skills. It should include a call to action and be short, but also hard-hitting. Your goal in this section is to grab the reader's attention and get them on board with what you're saying before they leave the page.
This media release example does more than just hit the standard points. It uses active language and lists for interesting impact.
The sample press release template is a great way to get your message out. It does more than just hit the standard points. It uses active language and lists for interesting impact.
Use active language: Write in a way that grabs readers' attention, so they'll want to know more about what you have to say. This can be done through vivid verbs like "happen" or "concerns" instead of boring ones like "reports."
Use lists: Lists help people learn quickly because they're easy on their eyes and ears, plus they make it easier for non-native speakers of English who might not understand certain concepts easily when reading them from scratch (e.g., if someone told me there were 10 things listed below me right now without any explanation whatsoever). You could also add illustrations or charts if possible!
Quote someone else's words/statements: Using quotes will increase credibility too because people tend not trust sources unless they've been quoted directly by them before; quoting another person gives credence towards your own claims since people will assume those statements belong with whoever originally said them first rather than simply basing everything off hearsay alone without actually taking time out themselves evaluate whether each statement makes sense logically speaking alone without needing further proofing beforehand!"
Summarize the news in a brief concluding paragraph.
In the final paragraph, you should summarize the news in a brief concluding paragraph. This is where you can use a list of facts and figures to highlight what was said. You may also want to quote someone who has given their opinion on the issue at hand. If your release has been well-received by readers, they will appreciate this new information being included in their copy as well.
Finally, make sure that all elements of your media release are active: active language (verbs), active verbs (ease into), active voice (I did it), active tone (excited). Also make sure that any call-to-action words are present—this means “call us now!” or “get started today!”
Elements like active language, lists and quotes can elevate your news releases above the average.
You can take your event press release template
to the next level by using active language, lists and quotes.
Active language is a way of writing that uses words that are action-oriented, such as “will” or “is.” This type of language makes it easier for people to understand what you're saying because they know what's going to happen next — and this is exactly how people want their communications from companies to be presented.
Lists are another good way to add some pizzazz into your releases by using them in conjunction with active verbs (e.g., "will" vs "could"). Lists help readers understand more quickly what's being discussed by making it easy for them keep track of all important points made within each section/paragraph within a release; also adding numbered lists helps editors identify important sections while minimizing any confusion caused by one point being spread over multiple paragraphs or lines!
Quotes can also be helpful when used effectively - if they show emotions like sadness or anger then they'll have more impact on readers than plain text could ever hope too! If you feel like quoting someone else make sure those quotes aren't too long though :)
Conclusion
Remember that media releases don't have to be long and boring. They can be short, powerful and punchy. The key is to keep your reader interested in the story by using active language, lists and quotes in a way that makes them stand out from other media releases on similar topics.
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