Businesswire: The Faces Behind the Successful Brand

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The People Behind the Successful Brand, according to Businesswire

Business Wire is a trusted corporate brand with one of the most recognizable logos in the communications industry. A Nielsen Report reveals that 91% of journalists know the brand and 70% use it. Despite being one of the oldest news agencies in existence, business wire news continues to operate 31 bureaus around the world as well as a newsroom in Toronto where journalists gather to cover stories for Reuters and other media organizations.

The company provides news releases and other key business information via wire services

Founded in 1961, BusinessWire continues to operate 31 bureaus in cities including New York, London, Hong Kong, Beijing, and Johannesburg as well as a newsroom in Toronto. The company provides news releases and other key business information via wire services that cater to the needs of companies seeking rapid distribution for their communications.

Business Wire has been recognized for its achievements by numerous awards including being named one of "Fortune's Best Companies To Work For" (2011 & 2012), Fortune's 100 Best Places To Work In America (2011), The Best Small Companies To Work For by Fortune Magazine (2010) and by Crain's Chicago Business which named it “Best Place To Work” seven years running (1998-2004).

The Faces Behind the Successful Brand

The company was founded in 1961, and has expanded beyond the original Toronto offices to 31 bureaus around the world. Its operations include newsrooms in New York City, London, Hong Kong and Beijing; a production operation in Johannesburg; and it also has an office in Frankfurt as well as other locations throughout Canada.

The global news wire has become one of Canada's most recognizable brands through its use of a red-on-white logo designed by graphic designer Art Paulin in 1949. It's been updated several times since then—most recently with a new wordmark last year—but its iconic shape remains intact today thanks to its simplicity: "Globe" written across four lines forming an "O" shape meant to represent the newspaper’s role as a source of information on current events from around the world (and yes you can still see this same design being used even though it hasn't been officially retired).

Business Wire is a trusted corporate brand with one of the most recognizable

Business Wire is a trusted corporate brand with one of the most recognizable logos in the communications industry. A Nielsen Report reveals that 91% of journalists know the brand and 70% use it.

Business Wire also has an extensive network of highly qualified partners who work together to deliver content to our clients' audiences across multiple platforms, including print; television broadcasting; online sites like Forbes, USAToday.com, and more than 3,000 other websites across North America; social media channels like Twitter (the world's largest public platform for sharing information) Facebook Instagram LinkedIn Pinterest Vimeo YouTube, plus many others).

Despite the fact that only Business Wire’s CFO appears on the Board at HQ, its personnel around the world are represented by their local leadership team. Local leaders are involved in all aspects of running the business. This arrangement provides autonomy to each office while offering support and guidance from HQ when needed.

Local leaders are able to make decisions based on local needs and requirements without having to consult with anyone else except their peers in other offices or regions if they choose not to report directly back up to central management functions such as finance and HR management teams across multiple locations worldwide (including China).

News wire services have always had a strong focus on its employees – we have an extensive training program designed to provide them with opportunities to continuously advance their careers as well as incentives for professional growth. Employees are also encouraged to take ownership of their development goals and role within their team,” Matthew Schwartz (Senior Vice President Sales) states.

Schwartz adds that the company's success is due in part to its employees' commitment and passion: “The most rewarding aspect of working at BusinessWire is seeing where our clients come from, how they got there and what they do next."

One thing that sets Business Wire apart from other agencies is that it is an organization 

  • One thing that sets Business Wire apart from other agencies is that it is an organization that thrives on diversity and inclusion. The company employs people regardless of culture or nationality and actively seeks employees who can bring different skillsets to its diverse workforce. The result is a unique environment where colleagues come from different backgrounds, age groups and experiences which allows them to learn from each other.*

Business Wire was founded in 1971 by three college friends with the goal of providing corporate communications services for companies of all sizes around the world. Today, there are more than 200 locations across North America, Europe and Asia Pacific; including offices in New York City as well as London England where you will find us at The West End Building (3rd Floor).

Conclusion

The success of cision newswire is largely due to its employees and how they continue to make the business what it is today. This article was intended as an introduction into the company’s history but we hope you came away with a better understanding of how it operates today. If you have any questions, please feel free to contact us and we would be happy to answer them!

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